Social Media Analytics Software provides perceptions and insights about how followers interact with posts, followers’ demographic details, and their location. Social media analytics software is a set of analytical tools that enables users to collect and report data related to social media accounts. It enables end users to listen, monitor, analyze, and provide insights into data collected from blogs and social media websites. These products are used by social media, marketing, and communications teams to recognize best practices, target demographics, and evaluate real-time consumer practices. Social media analytics software also comprises advanced analytic techniques such as predictive, prescriptive, descriptive, … Continue reading Key considerations while selecting the best Social Media Analytics Software